Blog
Insights for the AI
commerce era
Data, strategy, and product updates from the team building the AI Channel Manager.
The Volume Misconception: ChatGPT Ads Target the Person, Not the Prompt
Brands size ChatGPT ads like search: how often does someone ask about my category? Wrong picture. It targets the person and the purchases they have open.
AI CommerceSep 8, 2026·5 min
A Retail Merchant's Funnel for Agentic Commerce
Most agentic commerce maps are built for investors. Redrawn as a merchant funnel—get found, get ready, get credit—the open ground is measurement.
AI CommerceJun 30, 2026·4 min
Native Ads, Round Three: Post, to Product, to Conversation
Why Google's 2026 Q2 ad announcements are truly native — and ChatGPT's isn't (yet). 3 recommended action items for merchants to test ChatGPT while leaning into Google AI Ads.
AI CommerceMay 28, 2026·4 min
Agentic Commerce Baseline At Start of 2026
Agentic Commerce Baseline At Start of 2026
What is the baseline AI traffic and revenue numbers for merchants at start of 2026? AI is now a primary commerce channel, not a novelty.
AI CommerceFeb 27, 2026·8 min