Building blocks for
customer acquisition.
Give your agents the capabilities to research, create, launch, and learn. Use one primitive or combine them into workflows around your business.
Pick the pieces.
Build your advantage.
Use one primitive or connect the whole system. Each capability is a building block for the way your team acquires customers.
Business context
- Brand knowledge: Retrieve positioning, brand guidelines, tone, and approved claims.
- Product catalog: Access products, pricing, availability, and inventory.
- Product economics: Understand margins, acquisition targets, and payback constraints.
- Customer insights: Retrieve customer profiles, purchase patterns, and feedback.
- Asset library: Find creative assets and the metadata behind them.
- Growth memory: Save and retrieve learnings from campaigns and experiments.
Research
- Market research: Investigate markets, demand, and growth opportunities.
- Competitor research: Explore competitor positioning, products, and offers.
- Ad discovery: Find and analyze creative across advertising channels.
- Social listening: Track conversations, sentiment, and customer needs.
- Trend discovery: Identify emerging topics, formats, and creative patterns.
- Search demand: Understand keywords, intent, and demand patterns.
Audiences
- Audience discovery: Find potential customers and understand what connects them.
- Customer segmentation: Group customers using behavioral and business data.
- Audience creation: Build audiences from rules, data, or intent signals.
- Audience activation: Sync audiences to connected acquisition channels.
- Audience suppression: Exclude customers or segments from acquisition activity.
Creative
- Image generation: Turn a brief into product shots, lifestyle imagery, and ad visuals.
- Video generation: Create video from prompts, images, and reference footage.
- Creative routing: Route production by output, quality, cost, and turnaround.
- Copy generation: Create hooks, concepts, headlines, scripts, and calls to action.
- Image editing: Replace backgrounds, edit scenes, and preserve product identity.
- Video editing: Trim, reframe, caption, and edit existing footage.
- Voice generation: Produce voiceovers across languages and styles.
- Music & sound: Create original music beds and sound effects.
- Avatars & presenters: Produce presenter-led content with authorized identities.
- Creative composition: Assemble imagery, copy, audio, and branding into finished assets.
- Format adaptation: Adapt one creative concept to channel-specific placements.
- Localization: Adapt language, messaging, and visuals for each market.
- Creative evaluation: Evaluate brand alignment, product fidelity, and requirements.
Creators
- Creator discovery: Find creators relevant to your brand and audience.
- Creator evaluation: Assess audience fit, engagement, and content quality.
- Creator outreach: Initiate and manage creator conversations.
- Brief generation: Define deliverables and direction for creator campaigns.
- Deliverable management: Track submissions, revisions, approvals, and deadlines.
- Usage rights: Record licensing terms and permitted asset usage.
- Creator performance: Measure creator content and campaign outcomes.
Campaigns
- Campaign creation: Turn objectives, creative, audiences, and budgets into campaigns.
- Channel connections: Connect marketing accounts to your agent's workflow.
- Creative publishing: Publish approved assets to ads and organic placements.
- Targeting configuration: Set audience, geography, context, and placement rules.
- Budget & bid updates: Adjust budgets, bids, and bidding strategies.
- Campaign scheduling: Set launch dates, end dates, and delivery windows.
- Pause & resume: Stop and restart campaigns, ad groups, or ads.
Conversion
- Offer creation: Configure promotions, bundles, and incentives within your rules.
- Landing page generation: Build destinations designed for each campaign.
- Page personalization: Tailor page content to audience, campaign, or intent.
- Lead capture: Collect and route leads into your existing systems.
- Conversion tracking: Configure conversion definitions and tracking connections.
Measurement
- Performance reporting: Retrieve consistent performance metrics across channels.
- Event collection: Capture customer interactions and conversion events.
- Spend & revenue reconciliation: Connect channel spend with orders, revenue, and refunds.
- Attribution: Assign acquisition credit using specified methods.
- Customer value: Calculate lifetime value, retention, and cohort economics.
- Creative performance: Connect individual assets and concepts to outcomes.
Optimization
- Hypothesis creation: Turn an observation into a testable growth hypothesis.
- Experiment setup: Define variants, success metrics, and test parameters.
- Variant allocation: Assign traffic, audiences, and budgets across variants.
- Experiment evaluation: Assess results, uncertainty, and whether a test is conclusive.
- Budget allocation: Distribute budgets within business constraints.
- Spend pacing: Adjust spending against time-based targets.
- Forecasting: Estimate acquisition outcomes under different scenarios.
- Anomaly detection: Detect unusual changes in spend, delivery, or performance.
Controls
- Account permissions: Scope access by agent, user, account, and action.
- Credential management: Manage credentials for connected systems.
- Approval requests: Route proposed actions for human approval.
- Spending limits: Enforce campaign and production spending boundaries.
- Action logs: Record agent actions, approvals, and outcomes.
Operations
- Scheduled jobs: Run recurring tasks on a defined schedule.
- Event triggers: Start workflows when specified events occur.
- Execution status & retries: Track asynchronous tasks and recover from failures.
Agent infrastructure
- MCP gateway: Connect your agents to MightyAI's customer acquisition tools through a single MCP gateway.
Business context
A view of what we’re building toward. This concept catalog includes proposed capabilities; enterprise scope and availability are confirmed with our team.
What will your agents make possible?
Choose the primitives behind your next acquisition workflow.